MADISON, WI - WKOW TV’s breaking news and social media coverage was honored with two regional Edward R. Murrow awards, the Radio Television Digital News Association announced.
WKOW won the regional award for the Breaking News Coverage category for its reporting on the July electrical substation explosion and fire that left much of downtown Madison and surrounding areas without power. WKOW also won the regional award for Excellence in Social Media category for overall coverage on its social media platforms.
Regional award winners now will be judged in the national Murrow Awards competition, with winners being announced in June.
"This is an honor that highlights the hard work and dedication of the entire WKOW Newsroom," said News Director Ed Reams. “I am so proud that 27 News has been recognized for two things we know our viewers value, which is aggressive coverage of breaking news and comprehensive and creative coverage on their social media platforms."
Breaking news coverage of the substation explosion began when reporters and photographers who live nearby first alerted the newsroom that there was a major incident happening July 19, 2019 in downtown Madison.
The Excellence in Social Media category rewards television news organizations that use social media to enhance the audience’s understanding of multiple news events and looks at an overview of a station's social media use.
"This award highlights the commitment of everyone in the newsroom to telling stories throughout the day, often in real time, in multiple formats," said Dan Plutchak, social media and digital content manager. "It can only happen through the collaborative effort of each person in the newsroom."